I’m an avid reader of tnooz.com since I became involved in the tourism industry. There is a topic called “How to pre-open a hotel” and I found it amusing because the tactics could also apply to any online business. Some snippets:
Actually the promotion should start the day the first construction is initiated. Put up a big sign “Coming Soon” with some breathtaking images of what you are building to attract the attention of people walking and driving by.
FaceBook, Twitter, Pinterest, YouTube, blogs, etc, are ideal places to get the word out there, even before the opening. Communicate the story of the hotel online and share the progress of the construction with potential future guests.
If you read the post more, the tactics apply in any kind of business. Promoting it early on even before it even starts accepting clients. Making your customers excite. This is also the concept when I joined the workshop of Lean Startup Machine in Chicago last January.
I think the bottom line is, start get it out there so when it really arrives, you don’t need to wait for nothing.
I should have done this when I was still working on the Tour Marketplace. I’m a loser when promoting my own project because of some fears. Discussing fears is a topic of its own.
So what do you think about engaging users about your project without the actual product yet. How do you do it? Tell me in the comments.
I had been doing introduction lately via email only and it was a bit awkward because I did not know how to do it. Should I use the formal “please meet name” type introduction or something else? Googling about it did not help. Today, I found this article on how others do it so I just want to share.
Here is an example from the post:
Hope all is well with you! I really enjoyed your last blog post “insert topic here.”
I wanted to introduce you to Bob. Bob is doing “insert startup idea here” and is looking to meet people with expertise in the industry. Naturally, I thought of you since you “insert flattering remark here.”
I have a lot to tell but I was too lazy to write anything. The whole November and first half of December is probably my busiest days in 2009. Only 2 more weeks left and it’s already 2010 so I’m pushing myself a little harder this week.
I went to the Ecommerce Summit last Nov. 12 & 13 to understand the state of ecommerce in our country. According to the CEO of Yehey, the state of the ecommerce is not totally 100% transactional ecommerce but more on social commerce. Social commerce, the way I understand it is adding some social networking features in the whole ecommerce process rather than just buying and selling directly. As a proof, Multiple has dominated the “online store” over ebay because of some social behaviors Filipinos have. Some of the limiting reasons why we can’t have full transactional ecommerce:
lack of trust
limited credit card ownership
limited internet and PC penetration
In my point of view — technology and government support must advance first.
Trust – it is only not our issue, it has been always the biggest issue. But the sad thing is, we have no particular law that provides standards and protocols. We have ecommerce law, but not everybody are aware of it. There are probably less than 1% of the Filipino internet population that has heard of it. That is one of my reasons why I also do not trust doing everything online.
Credit cards – it is hard getting credit card here unless you have 10k and above salary and that’s not even a guarantee. It is also too expensive for a small shop owner to even accept credit cards. Gcash might be a good option but there is still no simple and direct way to use it and connect it to outside applications. I haven’t verified how much but my latest info I have is that one has to pay 100k just to get access. I’d rather use Paypal for all my online transactions.
Limited internet and PC? One can avail a PC for only 10k nowadays. Internet access is the bigger issue here. I visited Hongkong and the difference is too great that I think we need 10 years or more. Their rates is .0 something per call and surf. I went on top of a mountain and the signal was still so strong. I guess our geography also comes into play but the point is, my homeplace is only a few kilometers away from the city and only SmartBro is available with very slow connection. When you go to cafe(s), their per hour rate is already at 100 PHP! That’s way TOO MUCH! The good news is, SM malls have free wifis already and that’s quite a relief. I hope Globe, Smart and Sun expands more and upgrade their facilities even more.
My knowledge is probably still too little to understand everything that is happening but the situation is clear enough for me to understand that we are too far from reaching a certain level of transactional ecommerce (I describe it to some as automated ecommerce) in the country.
I am not into music but this presentation is very clever in presenting how businesses should think at their business models. It’s not too hard to grasp. I thought to bookmark it but it will be like throwing a great idea in my closet so I’d like to share it here.
Another that catched my eye today is about social media and how it changed history. I am not into the social media thing but seeing most of my friends engaged in them is something.
uhm., there is really nothing to say except that Freelancers in Philippines are exempted! Heard that correctly — we really don’t need to pay anything. This is according to a personnel in the BIR office in San Fernando City, Pampanga(I visited their office just this August 2009). That person pointed out that if we are not an employee of a legitimate company nor do we have business permit approved by DTI then we don’t have to pay anything. So I guess I should not be guilty of not paying at all. Works for me!
Some people asks me why the hell do I want to pay my tax?? I guess for dumb reason that I want to contribute to the government so some government officials can buy new clothes, houses and cars for their own profit AND to get a proof that I am a good paying citizen. I know, crazy reason but atleast it was already confirmed that I am not oblige of anything and nor any freelancers out there. Ain’t that cool??
A business partner came to me yesterday excited to share his solutions in our current problem. It’s a rare scenario because he talked about leveraging! Before, I can hardly open up the idea of using others money or effort so we could grow the business. Not that he is closed to the idea but I could not explain it the way it was explained in the book. I also lack the credibility and the sufficient knowledge to explain it. When I joined the ca2020 community and attended the wealth course, I found it to be a great resource and I dragged him along afterwards. I’m bearing the fruit of that course little by little now.
Education on business and investments should really be part of the system of aspiring entrepreneurs. And I mean not only yourself but also your partners. You can generate more ideas and decide wisely if you and your partners speak the same language.
I was meaning to write a post about some entrepreneurial plans I have for this year until I read Cal Evans post on entreprenureship which gave me a little boost of confidence. I also have a lot of ideas throwing out to people around me. Few were approved, most weren’t. Some ideas that I think are good but just thinking of what to do next scares me. Most ideas were denied because someone already have done it. But I believe in what others have said in Cal Evan’s post, the power is in the execution. The amount of things that I will learn in this experience might be more valuable than the lost I could get. I might fail now but I can use that for the next set of ideas.
I really wanted to go ecommerce for the longest time. I have already 1 failed project on this last year because my partners and I were not ready yet for the challenge. So this year, a related idea came up. If I can’t have my shop, then I’ll help others who has the system but lacks the information needed to go online. It is targeted to small and medium enterprises who are interested or probably will get interested in putting up their businesses online. I’ve been involved in web development for almost 4 years now and I know how profitable the internet can be to anyone who would passionately learn it.
I took the first step and wrote some ideas, refined, refined and refined. I tried to create a business plan but I just failed in the sense that it is not that formal for a business plan – it’s too boring, But I did create a plan and that’s good enough for me. I ended up with my first task which is quite not what I wanted to. I did more research but that paid of with the information I was able to gather.
The next step was to start talking about it – writing a blog. A friend told me, no matter how good your product is, if you don’t market it’s useless. So I created a blogger account and called it SME Talk which tackles how a small and medium enterprise could start their online business. This is more of a help on the technical aspects since that is my forte. I have scheduled a twice a week post for this so good luck to me and to my future readers.
I plan to do more on evangelizing my kababayan about internet and online opportunities. This could be an online and offline affair so I’ll probably be out more. Though I still expect a few things will probably change the plan for this year, some things are quite unstable and undecided but for as long as I am here this will be the BIG plan.
I don’t know what to say and how to introduce it but here it is — we opened up a Digital printing service! Yey!
With background in web development, we have been tremendously influenced by the terms and practices here. We applied the concept of release early, release often in the business. Last 2 weeks ago, we opened up with only the basic services — printing of digital pictures, creating photo ID’s, visa ID’s and the like. We decided to do so because every day that we do not open up, we are losing precious customers. After a few days of getting used to the new system, we explored on selling products based on customer’s requests. For the last 2 weeks, our expectations were exceeded!
In the very near future we will deliver your printed images to your homes with only a few clicks. You do not have to come to our office because we will come to you. Actually, you can try our alpha version and be the first to try that out! I can give you big discount for trying it first. Just send your images to me via email and some instructions if you have. Contact me at rachel (at) petixe.com. I also welcome questions or suggestions, I’m sure you have. By the way, we only ship within the Philippine territory, obviously because of the cost
Happy New Year!! It’s that time of the year again when it’s ok to always start something new. I’d like to say goodbye to my old orange skin and hello to the new Petixe! The theme is a free wordpress template from WooThemes and I just love the outline. It is clean and elegant although I still find it a bit boring in terms of color. I like bold, bright colors so I will probably tweak this a little more in the coming days.. or maybe months?.
My first plan was to create a minimalist design after getting a little hooked on it. I saw Vitor Lourenço work and I am just liking his style. I have started my design in paper but got stucked with Veerle’s tutorial on manipulating pen in AI (bummer). I got a bit frustrated so I decided to just settle on a free template for the meantime since I don’t want 2010 to come before I change my theme. I still hope this year I could atleast finish 1 design (added in my new year resolution).
What do you think about the new design? What about minimalist style just like in Lourenço’s work?
I was surprised today when I received an email from drupalapc.com about the cancellation of Drupal Asia Conference in Sydney, Australia. Below is the email:
We are sorry to announce that the Drupal Asia Pacific Conference and the Full Code Press website competition have been postponed to a later date.
It was our hope that we could organise the event to coincide with the Open CeBIT conference in May. However the challenges imposed by a tight deadline and the logistics of integrating with the CeBIT expo have been too much to overcome.
We are still committed to running a Drupal Asia Pacific event and a website building competition, but with greater lead-up time to plan speakers and arrange venues.
I learned about DrupalCon a few days ago and got excited. Right then and there I started on checking on how to process my papers. Unfortunately (or shall I say fortunately?) I will not be able to make it. I really feel pity about those people who already prepared for it. Just praparing for the Visa application is already time consuming, how much more when you have already reserved for plane tickets and hotels?
Hopefully the next one will be a success and hopefully they learned something from it. I still want to feel positive about this event so I’m still looking forward to the next Drupal Con in Asia.